Eating Ugly Saves You and The Earth
Misfits Market is an ugly and imperfect produce subscription box that delivers right to your door.
Produce waste contributes to 3.3 billion tons of carbon dioxide released per year. By saving the produce that is otherwise too “ugly” for the stores, Misfits Market is also saving the planet. To highlight the unique traits of these fruits and veggies, we’re giving people a peek at the world they live in. Welcome to the Island of Misfits.
SOCIAL
An Instagram takeover by the main actors themselves, the misfits. Keep up on Twitter for the *juicier* details.
DIRECT MAIL
With coupon code to introduce our audience to ~island life~
AR
Sponsored Face Stickers created for Instagram in Spark AR. “Strawberry Face” already has 3,500 impressions so far. More AR coming soon.
DIGITAL ASSETS
Yeah, we're ugly.
This island is all-inclusive and non-judgmental. Fruits and veggies are delicious no matter how they look. Blemishes and imperfections are unique and should be celebrated.
Credits
Art Director: Dena Hobbs and Harper Barth
Contact
Based in Chicago, IL
Phone: +1 773 574 3343
Email: [email protected]
Linkedin: connect with me
@2024 Dena Hobbs. All. Rights Reserved.