Eating Ugly Saves You and The Earth

Misfits Market is an ugly and imperfect produce subscription box that delivers right to your door.

Produce waste contributes to 3.3 billion tons of carbon dioxide released per year. By saving the produce that is otherwise too “ugly” for the stores, Misfits Market is also saving the planet. To highlight the unique traits of these fruits and veggies, we’re giving people a peek at the world they live in. Welcome to the Island of Misfits.

madness-box

SOCIAL

An Instagram takeover by the main actors themselves, the misfits. Keep up on Twitter for the *juicier* details.

instagram-feed-misfits-1
instagram-misfits-1
Group-83
Group-84

PRINT

Print2copy_misfits

DIRECT MAIL

With coupon code to introduce our audience to ~island life~

direct-mail_misfits

AR

Sponsored Face Stickers created for Instagram in Spark AR. “Strawberry Face” already has 3,500 impressions so far. More AR coming soon.

DIGITAL ASSETS

acorn_jumping_pool
Animated-GIF-Export

Yeah, we're ugly.

This island is all-inclusive and non-judgmental. Fruits and veggies are delicious no matter how they look. Blemishes and imperfections are unique and should be celebrated

Strawberry-swim-1

Contact

Based in Chicago, IL
Phone: +1 773 574 3343
Email: denahobbs4@gmail.com
Linkedin: connect with me

@2020 Dena Hobbs